SOCAR Petroleum SA is launching its summer promotional campaign, “SOCAR Extends Summer Until August 44,” one of the company’s most extensive customer loyalty initiatives in the Romanian market. From July 6 to September 13, 2026, the company is offering customers the chance to win one of 30 Skoda Scala cars up for grabs through weekly drawings held over 10 weeks, with three cars awarded each week.
The campaign is based on a creative concept that transforms the summer experience into a story about rewarding loyalty. Under the slogan “We’re giving away 30 cars, so we’re extending summer until August 44,” SOCAR Petroleum SA symbolically proposes extending summer until September 13, based on the idea that a summer with so many prizes deserves to last longer.
Through this initiative, SOCAR Petroleum SA is strengthening its customer relationship development strategy, which aims to provide added value beyond the products and services available at its network of gas stations. The campaign reflects the company’s commitment to continuously investing in the consumer experience through relevant loyalty programs and benefits that reward the trust placed in the brand.
“We believe that loyalty deserves to be rewarded in proportion to the trust our customers place in us. The ‘SOCAR Extends Summer Until August 44’ campaign reflects how we approach building relationships with our customers: through value, relevance, and experiences that go beyond the moment of refueling. Giving away 30 Skoda Scala cars is one of our most important marketing initiatives this year and confirms SOCAR Petroleum SA’s commitment to consistently investing in programs that reward loyalty and strengthen trust in the brand. We want every visit to our stations to be more than just a stop to refuel—we want it to be an experience that delivers real benefits and gives customers even more reasons to return,” says Cristina Costăchescu, Director of B2C Marketing & Sales.
The campaign works simply. Customers who fill up with at least RON 200 worth of any Nano fuel can enter the promo code from their receipt on the promotie.socar.ro platform, and those who enter via the SOCAR FUEL UP mobile app double their chances of winning.
Weekly drawings will be held throughout the campaign, with three winners selected each week to receive a new car, for a total of 30 Skoda Scala cars to be awarded by the end of the promotion.
With the launch of the “SOCAR Extends Summer Until August 44” campaign, the company continues to invest in strengthening its position in the Romanian market and in developing projects that help increase brand awareness and build lasting relationships with its customers. The initiative reflects the company’s vision of turning every interaction with the brand into a memorable experience and delivering tangible benefits to consumers who choose the SOCAR network of gas stations.
Source: Original Article
