Continuing the Four Loko tradition of “exciting and innovative vodka-based ready to drink (RTD) products,” comes its new Raspberry Ripple Jackpot flavour for convenience stores.
Combining the sweetness of vanilla ice cream, raspberries and Four Loko’s signature 8.4% ABV vodka-based, caffeine-free recipe, the new variant celebrates 21 years since Four Loko was first launched in the USA – and extends the UK line-up of iconic flavours to 11.
Ryan McCann, director at UK distributor Red Star Brands, said: “We’re very excited to be bringing this iconic flavour to the UK. Jackpot is unapologetically bold and made for big summer moments, and brings something fresh to the market for our fans who want innovative flavour-forward, bar-strength drinks in a single serve.
“Although we’re seeing changes in drinking habits across the board with at-home drinking going from strength to strength, that doesn’t mean consumers are prepared to accept low enjoyment alternatives.
“Like all our Four Loko flavours, Jackpot delivers an exciting pub/club strength, high quality drink while delivering all the convenience of a show-stopping pre-mix. We’re already seeing strong interest from Four Loko fans keen to experience this exciting new flavour for themselves.”
The 440ml cans carry an RRP of £3.69 and are now available to the independent, convenience and wholesale channels.
The launch will be supported with a wide range of branded shopper marketing and PoOS materials, as well as high profile social media and influencer campaigns, consumer competitions and branded merchandise.
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