Trump Media & Technology Group (DJT) is doubling down on cryptocurrency, unveiling plans Tuesday to create what it claims will be one of the largest bitcoin treasuries held by any public company.
The initiative is backed by a $2.5 billion private funding round, with commitments from roughly 50 institutional investors, according to a company press release. The deal includes $1.5 billion in Trump Media common stock and $1 billion in convertible senior secured notes, set to close on or around May 29.
Once finalized, the move will place bitcoin directly on Trump Media’s balance sheet, alongside existing cash, cash equivalents, and short-term investments totaling $759 million as of the end of Q1 2025.
Shares of Trump Media, which are majority owned by President Trump, fell over 7% in early trading following the announcement. Bitcoin (BTC-USD), meanwhile, is hovering near record highs, trading around $110,000 per coin.
Trump Media, the parent company of social media platform Truth Social, streaming service Truth+, and fintech brand Truth.Fi, said the bitcoin play is part of a broader strategy to integrate digital assets across its media and financial ecosystem.
“We view bitcoin as an apex instrument of financial freedom, and now Trump Media will hold cryptocurrency as a crucial part of our assets,” Trump Media CEO and chair Devin Nunes said in the release.
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Nunes called it a “big step forward” in Trump Media’s plans to transform into a diversified holding company focused on acquiring “profit-generating, crown jewel assets consistent with America First principles.”
Earlier this year, the company revealed plans to launch a bitcoin exchange-traded fund (ETF), part of a broader expansion into digital finance that includes trademark filings for a “Bitcoin Plus ETF” and other investment products. The move builds on Trump’s vocal support for cryptocurrency during his campaign, when he pledged to make the United States the “crypto capital of the planet.”
Just before taking office, his team introduced official meme coins for the 47th president (TRUMP) and first lady Melania Trump (MELANIA) on the Solana (SOL) blockchain.
Alexandra Canal is a Senior Reporter at Yahoo Finance. Follow her on X @allie_canal, LinkedIn, and email her at [email protected].
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