The London Stock Exchange has struggled to entice companies looking to go public โ but some market watchers say a tariffs-driven diversification away from the U.S. could help the U.K. win back a greater share of the IPO market. On Thursday, British fintech giant Wise dealt a fresh blow to the London Stock Exchange by announcing plans to move its primary listing from the U.K. capital to New York. It came soon after metals investor Cobalt Holdings scrapped plans for a London IPO. The firm confirmed to CNBC on Thursday that its U.K. listing would not go ahead, but declined to comment further. Meanwhile, reports emerged last week that Chinese fast fashion giant Shein was now looking to list in Hong Kong instead of London when it floats on the public market. These developments raise fresh questions about Londonโs appeal to companies looking to raise capital. In recent years, the London Stock Exchange has seen dwindling interest, with just 18 companies floating on the U.K. stock market in 2024, according to EY data โ a far cry from the 119 companies that listed in London just three years earlier. More recent figures from professional services giant PwC showed that in the first quarter of this year, proceeds raised from IPOs on the London Stock Exchange fell to ยฃ100 million ($135.86 million) from ยฃ300 million a year earlier. Companies that have listed in London over the past year include RC Fornax, which joined the FTSE AIM in February, and Canal+ . The French broadcaster saw lackluster demand for its December IPO, with shares falling 22% on its debut in London . Russ Mould, investment director at AJ Bell, pointed out that there is much more appetite to list in the U.S. than Britain, likening the U.K. stock market to โa boxer determined to keep going in a grueling fightโ after Wise unveiled its plans to move its preliminary listing. โWhile the FTSE 100โs share price performance might have beaten the main U.S. indices this year, the broader U.K. stock market continues to take a succession of blows to the head from a reputational perspective,โ he said. โTakeovers are coming thick and fast, IPOs remain scarce, and more companies are looking Stateside for their main stock listing in hope of a higher valuation.โ The slowing trend in IPOs is being seen across the globe โ but on Wall Street, significant capital is still being raised by new listings. Global IPO volumes fell by 10% year-on-year in 2024, according to EYโs data, but the U.S. market raised the most from IPOs at $27.6 billion โ taking the top spot for the first time in three years. Year-to-date, Mould pointed out, there had been just eight new floats in London, compared to the 136 IPOs seen so far this year in the United States. โBut even those numbers are way down from the all-time high of 1,035 in the USA in the frenzied days of 2021,โ he added. โAnd those dates do carry their own warning โฆ the 2021 frenzy led to a nasty hangover in 2022.โ A pivot toward Europe and the U.K.? Chris Clement, senior portfolio manager at BRI Wealth Management, told CNBC that the slowdown in London listings had occurred as companies eyed โsignificant premiumsโ on U.S. versus U.K. valuations โ but he added that growing diversification away from the U.S. had the potential to change the picture. U.S. President Trumpโs controversial trade policies have already pushed some investors to look beyond the USA โ and Clement said the same could happen with businesses looking to list. โAt a time when investors are starting to question U.S. exceptionalism, we may see this trend slow or even stop as investor focus moves away from the U.S. back to Europe, the U.K. and further afield,โ he said in an email on Thursday. Mark Williams, global chief revenue officer at M & A platform provider Datasite, agreed that Trumpโs policies could โsignificantly reshapeโ dealmaking this year and โspark a pivot โฆ to European and U.K. markets.โ โThe risks to U.S. equities have begun to prompt a reappraisal of diversification, triggering a switch from the U.S. to European and U.K. equities, which could mean greater investment in U.K. companies and even a boost in IPO activity,โ he told CNBC in an email. Looking ahead, Mould urged investors to carefully consider new entrants to any index before jumping onto an IPO bandwagon โ wherever they list. โAny offering should be treated on its merits and investors should assess a market newcomer as thoroughly as they would assess an existing listing,โ he said. โCheck out its competitive position, management acumen and financial strength, before ultimately deciding whether the valuation leaves enough upside to more than compensate for any downside risks.โ