Blueberry, one of Australia’s top-rated online trading brokers, has revealed a major rebrand and the launch of new client and partner websites earlier this month, marking a pivotal evolution in the company’s brand journey. With a refined logo, a modernised premium visual identity, and a redesigned digital experience, Blueberry is reaffirming its commitment to helping traders navigate markets with greater confidence, clarity and precision.
The rebrand comes as the company continues to grow its global presence and respond to increasing demand from retail and professional traders looking for a broker that cuts through the complexity of trading platforms and delivers on performance and transparency.
“This is more than a fresh coat of paint; it’s a signal of intent” said Dean Hyde, Founder and Managing Director of Blueberry. “Traders today are overwhelmed by noise and hype. Blueberry has built the opposite, putting simplicity, speed and precision at the centre of the experience. That’s what this rebrand is all about.”
Blueberry’s new brand identity includes a redesigned logo, updated typography, and redesigned client and partner websites which all collectively reflect the qualities traders value most: precision, discipline and control.
A brand new logo
The new logo is an evolution of the previous design, now conveying a sense of movement and clarity while retaining a distinct professional tone. It’s part of a broader design system that extends across all Blueberry touchpoints, from the trading platforms and client website to educational materials and social content.
“We wanted the brand to feel premium but not distant, sharp but not cold,” said Nadav Linden, Blueberry’s Head of Marketing. “It’s a reflection of the kind of trader we serve, calculated, focused, and always looking to make the right move at the right time.”
A Smarter, Faster Website Experience
Coinciding with the brand refresh was the launch of Blueberry’s redesigned client and partner websites, which have been rebuilt from the ground up to enhance usability, reduce friction and provide a more intuitive journey for both new and experienced traders and partners.
The new sites deliver:
· Streamlined account opening and onboarding
· Real-time access to market pricing and product details
· Expanded educational content and market analysis
· A responsive, mobile-optimised user experience
The websites embody the new brand promise by stripping back unnecessary complexity and giving users faster, clearer access to the tools and information that matter most.
“Everything from the copy to the structure of the site has been designed to make the user experience seamless”, Linden said. “Whether you’re looking to open an account, compare instruments, or reach support, every step is now more direct and intuitive.”
Strengthening the Core Promise
Blueberry’s reputation has been built on consistency, client support and trading performance, qualities that remain unchanged in this next chapter. The company offers access to a wide range of global markets, including forex, indices, commodities and crypto, with competitive pricing, deep liquidity and high-speed execution.
With over 2,500 verified five-star reviews and industry recognition for service excellence, Blueberry has become a trusted choice for traders who want a broker that delivers not just on technology, but on trust.
Built for the Future of Trading
The rebrand also paves the way for Blueberry’s broader expansion roadmap for 2025 and beyond. The company plans to introduce more tools, more trading platforms, and an improved mobile trading experience, all built around the same core principle: empowering traders to act with precision and make their move.
The refresh also reflects the evolving nature of the trading landscape. As retail traders become more sophisticated and markets move faster, brokers must adapt to meet rising expectations. Blueberry is positioning itself at the forefront of that shift.
About Blueberry
Blueberry ( is a high-performance online trading broker headquartered in Sydney, Australia, providing retail and professional clients with access to institutional-grade trading conditions. The company offers ultra-tight spreads, lightning-fast execution, and personalised support across forex, indices, commodities and cryptocurrency markets. Known for its client-centric approach and service excellence, Blueberry has earned its place as one of the most trusted and top-rated global brokers.
