The recent Ethereum Community Conference (EthCC) at Cannes has revealed the accelerated institutional adoption of the world’s biggest altcoin.
The event, which featured some of the biggest names within the cryptocurrency community, marked the first time a cinematic event turned into Ethereum’s global get-together.
This shows that after years of trying, crypto is going mainstream, which could lead to Ethereum becoming the best crypto to buy now. It also opens doors for other alternative assets to make a mark.
Beachside Town Swarmed with Crypto Founders in EthCC’s Eighth Year
The event featured some of the biggest names in crypto climbing the steps of Palais des Festivals, which is originally reserved for the best in cinema. This gave the event almost a movie-like push.
“The atmosphere this year was palpable in Cannes,” said Bettina Boon Falleur, the woman behind EthCC’s success for the past seven years. “The prestige of the location, combined with the quality of talks, has reinforced Ethereum’s stature and purpose in the wider ecosystem.”
According to Falleur, the event was a testament to how Ethereum started as a standard experiment and has now turned into an institutional backbone.
She cited Robinhood’s recent foray into crypto, complete with its own L2 blockchain, and is now providing tokenized stocks on-chain. And there are multiple others jumping on the Ethereum train, giving it the attention that it has always deserved.
Institutional Push Helping the Ethereum Price Stay Afloat
While Ethereum has not been able to recapture the old ATH magic despite Bitcoin making a legendary pump past the $100K mark, the altcoin continues to be a bulwark of utility within the blockchain ecosystem.
Furthermore, the lower price and smarter technology implementation have led multiple institutions to bat for it.
Bitmine Immersion Technology, a seemingly low-tier Bitcoin mining company, recently made a bold move to accept Ethereum as its strategic reserve asset, which led to its stock price jumping by 1200%. SharpLink Gaming made the same move, transferring $20 million worth of Ethereum to its balance sheet — a move that trickled down to its stock, pushing it up by 28%.
Other institutional plans consist of Deutsche Bank building a tokenization platform on zkSync, a platform built on top of Ethereum. Then there is Coinbase and Kraken’s attempt to blend traditional stocks and crypto together.
BlackRock, the asset management giant that has made a name for itself thanks to its massive Ethereum buys, has also built a tokenized market fund known as BUIDL.
All of these names were present at EthCC, and their seriousness toward seeing Ethereum as a strong asset is proof that they aren’t chasing the next bull run. “They’re laying the groundwork to make Ethereum home for the next billion users,” Falleur said.
As a result of this monumental support, Ethereum continues to be in the running to become the next token to reach its all-time high. While the recent downturn due to the Iran-Israel war did put a damper on its rising channel, times have changed and a new ascending pattern has started to form.
At the time of writing, Ethereum is trading around the $2.5K level, after experiencing a 13% drop in trading volume and a 2.55% price decrease in the last 24 hours. Thankfully, its market cap continues to be upwards of $303 billion.
Best Crypto to Buy Now – Top 3 Picks
The heightened institutional interest in Ethereum means ETH-based tokens could gain an advantage on the market. With that in mind, here are the top 3 options for investors to try out.
SUBBD
The rising institutional interest in Ethereum means that major conglomerates around the world are taking blockchain use cases seriously, which means projects like SUBBD may no longer fly under the radar, but thrive.
A content creation platform, SUBBD offers an AI-infused ecosystem that allows content creators to develop unique pieces of content without many issues. Modeled after OnlyFans, SUBBD’s novel approach not only comprises letting models share their image and video-based content, but also enhancing them through AI.
In addition to that, there are AI-driven systems provided that help with meticulous content management, such as fulfilling orders and managing payrolls.
On the fan side of things, SUBBD offers gamified systems as well as access to exclusive content. There is even an AI-influencer module in the works, a demo of which can be found via SUBBD’s socials.
The project has been a slow burn since it was announced as a presale. However, it has shown that its use cases are real and worth investing in for the long term.
Snorter
Another project that could gain momentum with Ethereum’s rise is Snorter. Snorter is a cryptocurrency project that combines meme culture with an automated trading bot. Built on the Solana blockchain, Snorter has been designed to sniff out the best and highest-potential Solana coins and invest in them automatically.
What makes Snorter different from its peers, however, is its focus on offering its services via Telegram. Being integrated with the popular messaging app means more than a few people would have access to its ecosystem, which works well in terms of making the project expansive.
The unique tools provided by Snorter also have a strong emphasis on security. Special protection features shielding users from rugpull and honeypot events are worth noting.
The memetic nature of the project is highlighted most through Snorter’s social media posts, which elevates it above its peers and gives it the potential for short-term upsides as well.
In fact, many crypto analysts have called Snorter a Solana gem with a 100x potential.
TOKEN6900
While utility-focused tokens are getting most of the attention right now, there is a strong market still maintained by the degens as well. One such project is TOKEN6900. Inspired by the likes of SPX6900, TOKEN6900 presents a robust, almost erratic ecosystem of nostalgia filled with memes and a layout styled after Windows 95.
Utility is not the focus of TOKEN6900, as it leans into jokes and makes fun of AI-slop content as well as the current financial ecosystem. The official website clearly states that this project is a “concoction of the delusions” investors feel after spending too much time staring at the price charts and creating patterns that often don’t pan out.
It is for this simple reason that TOKEN6900 has continued to entertain the community, raising upwards of $150K within days of launch. The approach of being a purposeless token—leaning more into the comedic rhythms of the current ecosystem and less into use cases—is what gives TOKEN6900 strong short-term upside.
Conclusion
The institutional interest pushing Ethereum upwards is a wave that could lift all boats. What it creates is a positive sentiment around utility-based tokens, generating a bullish wave in the market. This could also flow into Ethereum-based meme coins. Such a situation makes the thrill of finding the best crypto to buy now even more exciting.
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