B2PRIME Group, a global financial
services provider for institutional and professional clients, has announced the
appointment of Lee Shmuel Goldfarb as its new Executive Sales Trader. With a
strong background in eFX liquidity, institutional sales, and partnership development,
Lee brings a diverse set of skills and a hands-on approach to client engagement
and market growth.
Lee joins B2PRIME from Edgewater Markets, where he led
institutional sales and account management for clients with emerging markets
trade flows. His experience spans bank, hedge fund, and prop trading sales
across precious metals, eFX, and NDFs.
Before that, he held the position of Partnership &
Account Manager for Israel at Currencies Direct, where he consistently
delivered high revenue performance and streamlined compliance processes for
onboarding corporate and high net worth individuals.
Lee Shmuel stated, “Joining B2PRIME represents a
logical progression in my professional journey. It is uncommon to discover a
firm that offers such a diverse selection of trading solutions alongside the
capability to develop internal institutional-grade solutions. The team’s
dedication to clarity, accuracy, and exceptional client support particularly
appeals to me, and I eagerly anticipate contributing to their
efforts.”Eugenia Mykuliak, Founder & Executive Director at B2PRIME
Group, commented: “We’re thrilled to have Lee join us. Strengthening our team
with professionals who understand both the technical and relational sides of
the business is a key element of growth for a business. Lee’s experience and
client-first mentality make him a perfect fit for our expanding institutional
focus.”
Lee’s appointment reinforces B2PRIME’s mission to serve
institutional clients with top-tier liquidity, best-in-class technology, and a
long-term vision of excellence.
About B2PRIME Group
B2PRIME Group
( is a global financial services provider for institutional
and professional clients. Regulated by leading authorities — including CySEC,
SFSA, FSCA, and FSC Mauritius — the company offers deep liquidity across
multiple asset classes. Committed to the highest compliance standards, B2PRIME
delivers institutional-grade trading solutions with a focus on reliability,
transparency, and operational excellence.
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