Retail design agency Ripple Group has appointed Manchester-based Hendrix Rose PR to help raise its national profile as the business looks to build on more than 40 years of retail design and manufacturing expertise.

Having built its reputation through referrals and long-standing client relationships, the business is now investing in strategic communications as it looks to establish itself as a leading voice in retail design, customer experience and UK manufacturing.

Ripple, which has more than 40 years of manufacturing heritage, creates bespoke retail displays, showrooms and customer-facing environments for leading brands across the UK, including Barbour, Trespass, Little Greene, Topps Tiles and Laura Ashley.

Hendrix Rose PR will deliver a strategic PR and communications programme encompassing media relations, thought leadership, spokesperson profiling and project storytelling to increase Ripple’s visibility across the retail, design, manufacturing and business sectors. The agency will also support the organisation with awards, events and strategic campaigns, underpinned by robust measurement to demonstrate commercial impact.

The appointment comes at an exciting stage in Ripple’s growth, with the launch of its new modular retail system, an expanding portfolio of retail and showroom projects, and continued investment in Red Manufacturing, its in-house manufacturing division.

Gemma Eccleston, Managing Director of Hendrix Rose PR, said: “Ripple has an outstanding story to tell. It has spent more than four decades building a reputation for exceptional craftsmanship, innovation and quality, and now is the right time to bring that expertise to a wider audience. We’re excited to support the team as they build their profile, showcase their capabilities and establish Ripple as a leading voice in retail environments, customer experience and British manufacturing.”

Eliot Ramshead, Marketing Manager at Ripple Group, added: “We’ve built a successful business by delivering exceptional work and developing long-term relationships with our clients, but we’re now focused on increasing awareness of who we are and what we do. Hendrix Rose PR demonstrated a clear understanding of our ambitions and the opportunities within our sector. We’re looking forward to working together to raise our profile, share our expertise and strengthen Ripple’s position as a trusted partner for retailers and brands across the UK.”