A new era in global trading begins with Trade W. The same
trusted platform but with a fresh look, a powerful new slogan and with a
renewed promise to our users. Trade W operated by Tradewill Global LLC, a
leading global forex trading platform, is pleased to announce the official
unification of its brand identity under the name Trade W, along with the launch
of a refreshed new logo.
Tradewill Global LLC has been serving traders worldwide
through its web-based trading platform under the name “Tradewill,” while its
mobile app community is more widely recognized as “Trade W.” To address this
disparity and strengthen brand consistency, it has decided to consolidate all
operations and communications under the single, unified brand — Trade W.
Yuan Zhang, Head of Branding and Marketing at Tradewill
Global LLC. says “We found that while some users recognize us as Tradewill on
the web, our app community overwhelmingly knows us as Trade W. By unifying our
brand as Trade W and introducing a fresh, modern logo, we aim to simplify user
experience, improve brand recall, and reinforce our identity as a modern,
user-focused trading platform.”
As part of this rebranding initiative, Trade W will now
serve as the unified brand name across all platforms — including the official
website, mobile app, and all communication channels. This alignment ensures
brand consistency and strengthens recognition at every user touchpoint.
Furthermore, a sleek, redesigned logo has been introduced, symbolizing Trade
W’s ongoing commitment to innovation, clarity, and growth. The new visual
identity is modern, distinctive, and easier to recognize — enhancing user experience
and brand recall compared to the previous design.
old logo
new logo
Along with this brand refresh, Trade W launched the new
identity slogan “Step In. Stack Up.” This message captures the essence of the
brand’s philosophy – the belief that success is a process of accumulation. It
inspires traders to stay focused, keep learning, and move forward step by step
toward greater opportunities and a better life.
While the brand name and logo have evolved, the legal entity
remains unchanged. The platform continues to operate under Tradewill Global
LLC, with no changes to regulatory status, user accounts, or financial
security.
All trading services and customer support remain fully
operational and uninterrupted. This rebrand marks a strategic step toward
building a stronger global recognition and reaffirming Trade W’s long-term
commitment to empowering its users.
To celebrate this milestone, Trade W will soon launch a
series of exciting campaigns and promotions aimed at engaging and rewarding its
diverse user base. Details will be announced shortly.
About Tradewill Global LLC and Trade W
Tradewill Global LLC, is a registered foreign exchange
broker, licensed under registration number 1365 LLC 2021 in Saint Vincent and
the Grenadines. The company also operates in accordance with the regulatory
framework of the Seychelles Financial Services Authority (FSA), under license
number SD111.
Trade W, is the flagship trading brand under Tradewill
Global LLC, built on a customer-first philosophy. The platform delivers a
seamless and secure trading experience via WebTrader, mobile app, MT4 and MT5
providing access to 100+ CFD instruments across multiple asset classes. As of
June 2025, Trade W has become a leading global multi-asset trading platform,
trusted by over 5 million active users across 50+ regions, with a monthly
trading volume of approximately USD 60 billion. Trade W is committed to empowering
traders worldwide with reliable tools, accessible technology, and sustainable
opportunities for growth.
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